Only Laws

Fractional C-Suite + Revenue Operations

We Don’t Advise We Execute.

OnlyLaws.co installs, owns, and operates the four core systems that drive law firm revenue — and holds itself accountable to the numbers, not the narrative.

 
The Core Offer

Fractional COO + Revenue OS™

OnlyLaws.co operates as your embedded executive operator. We don’t sit in a boardroom reviewing decks. We sit inside your operation — designing, installing, and running the revenue engine that makes elite performance possible.

This is not a retainer for advice. This is execution ownership. Every engagement is governed by real-time KPI accountability — because if your numbers don’t move, neither do we.

Why We Are Different

One Problem. Four Attempts.

Only One That Works.

Law firm managing partners spend billions annually on marketing agencies, business coaches, and CRM platforms — and most firms are still stuck at the same revenue ceiling they were three years ago. Not because those vendors are incompetent. Because they each solve one piece of a multi-piece problem, then hand the rest back to you.

OnlyLaws.co was built on a single insight: the reason elite law firms outperform everyone else has nothing to do with which vendor they use and everything to do with whether someone owns the entire system. We own it.

Compare by

What They Sell You

Who Owns Execution

KPI Accountability

Intake Conversion Ownership

Financial Visibility

After You Sign the Contract

Law Firm Specialization

AI Agent Automation

Billing Model

The Verdict

Marketing Agency

Leads

You do

Leads only

Never touches it

None

Runs your ads

Often generic

Not offered

Retainer regardless of ROI

One piece. No accountability past the click.

Business Coach

Ideas & Frameworks

You do

None

Advises only

Minimal

Sends a worksheet

Rarely law-specific

Not offered

Retainer regardless of results

Ideas without ownership. You implement alone.

CRM Vendor

Software & Tools

You do

None

Tracks it in fields

Billing only

Sends login credentials

Industry-agnostic

Not offered

License fee + upsells

A tool that requires a human to build the system around it.

OnlyLaws.co

The System

The Entire Revenue System

We do

Revenue to margin

Rebuilds & owns it

Revenue, margin & AR

Sits inside your firm

Law firms only

8 agents, deployed

Performance-governed retainer

The only option where someone owns the entire outcome.

The Marketing Agency Problem

Your agency is not lying to you when they say leads are up. Leads may genuinely be up. The problem is that leads are the first step in a twelve-step process — and the agency owns exactly one of those steps. When your cost-per-case is rising while your lead volume climbs, the agency points to their dashboard and calls it a win. The conversion gap is your problem to solve.

OnlyLaws difference: We own the marketing attribution AND the intake conversion AND the signed-case economics. Every dollar of spend is traced from click to client — and we hold ourselves accountable to cost-per-case, not cost-per-click.

The Business Coach Problem

A great coach can sharpen your thinking, challenge your assumptions, and help you see the business more clearly. What a coach cannot do is implement. At the end of every session, the transcript of brilliant ideas goes back to you — the same person who was too busy to implement last week, and the week before. Coaching produces insight. OnlyLaws produces change.

OnlyLaws difference: We do not send you a recording and a worksheet. We sit inside your firm, build the systems ourselves, hold your team accountable in real time, and track the outcomes weekly. The work gets done — by us, not by you.

The CRM Vendor Problem

CRMs are extraordinary tools in the hands of a firm that knows how to use them. Most law firms have a CRM the same way most people have a gym membership: it exists, it costs money every month, and it mostly goes unused. The CRM does not build the intake process. It does not train your staff. It does not define what stages mean or what actions trigger what follow-up. You have to do all of that.

OnlyLaws difference: We configure your CRM, build the pipeline architecture, define stage-exit criteria, set up automation, train your staff, and monitor adoption weekly. We do not hand you software. We hand you a working system.

“You can have the best marketing agency, the best coach, and the best CRM in the industry — and still be stuck at the same revenue ceiling. Because none of them own what happens between the click and the cash. We do.

Brad Plaschke, Managing Partner & Evangelist · OnlyLaws.co
The Four Pillars

Every Lever. Fully Owned.

01

Marketing

Lead Generation + Attribution

Every dollar of spend is mapped to leads, conversions, and signed cases. No more mystery around which channels produce revenue.

40–60%

Avg. marketing waste unattributed

2–4x

ROI improvement after audit
 

90 days

To measurable channel optimization
 

50%

Avg. conversion improvement, 60 days
 

<5 min

Target speed-to-lead response
 

3–5x

ROI vs. new marketing spend
 

02

Intake

Conversion + Sales Process

Intake is your #1 revenue lever — and most firms leave 40–60% of signed cases on the table. We rebuild intake into a high-conversion sales operation.

30%

Reduction in case handling time
 

100%

CRM adoption accountability
 

03

Operations

Execution + Case Flow

SOP architecture, CRM ownership, workflow standardization. Systems that scale without chaos or key-person dependency.

20–35%

Margin improvement, first 6 months
 

45 day

Target AR collection cycle
 

04

Finance

Profitability + Cash Control

Profitability engineering, AR discipline, cash flow control. Top-line growth means nothing without margin.

“We don’t sell one piece of the puzzle. We are the puzzle.